Balancing the needs of the business and customer on Staples.com ...
Problem
Staples Inc wanted to redesign their daily deals landing page and provide users with a better experience to find and add sale items to their cart. The goal was to launch quickly in time for the Columbus Day Sales with a home page takeover. The challenges were a short turn around time.
WHAT’S NEW:
A single template with multiple modules that allowed our various merchant teams to create a customized experience for the various categories.
Results
The new template allowed Staples to customize the experience for each category and allow our merchants to promote products for each page.
